TV Bears International is proud to share that Matthew Mason, our Founder, played the on screen principal bear in the Lowes Foods advertising campaign that has just won a Platinum Viddy Award. The project celebrated character driven storytelling, practical effects, and a team that built something fun and full of personality.

Matthew brought the bear to life on a fast paced one day shoot, working side by side with a live voice actor. They created the bear’s personality in real time, reacting to each other and shaping the rhythm of each scene. That chemistry made the character feel present and playful. The set design added to the world around them and made every moment feel lived in. By the end of the day they were finishing each other sentences and laughing through takes.

The campaign was produced by Cardboard Spaceship and directed by Joe Pernice, with cinematography by David Kruta. The shoot was led by Head of Production, Michael Sapienza, whose calm approach kept the day moving while supporting everyone involved.

This recognition belongs to the full team and shows what happens when trust and creativity come together on set.

A special thanks to Joe and Michael for guiding me through a very full and memorable shoot day.