Why TV Bears International Is Different

At TV Bears International, we believe in the timeless power of practical effects. Our lifelike bear costumes are built for screen use and tailored to brand storytelling. Unlike digital-only solutions, our characters exist in front of the camera, alongside your actors and director, creating organic performances, emotional depth, and faster decision-making on set.

We work with both emerging brands seeking to expand their audience and established companies looking to stay fresh, relevant, and memorable. For clients who require exclusivity, we offer dedicated contracts where a specific bear will not be used for any other campaign during your set period. This ensures your character remains unique to your brand’s story.

What We Offer

Production-Ready Bear Characters

Our bears are performance-ready and meticulously maintained, offering your campaign a cinematic presence that feels real, textured, and memorable.

Skilled Character Actors and Coordinators

Every bear comes as a package: trained actor, full costume, and an experienced coordinator. Our coordinators ensure safety, manage resets, handle cooling systems, and keep the bear camera-ready throughout your shoot. We can also collaborate with live voice-over artists on set to deliver real-time dialogue or character presence, enhancing the authenticity of your production.

Practical Effects That Last

Unlike CGI, our bears are tangible and filmed in-camera, giving your campaign authenticity and legacy value.

CGI Integration Support

Where needed, we can provide clearly placed tracking markers to allow your post team to build hybrid CGI enhancements without losing the realism of the captured performance.

Exclusivity Packages

Many brands want their bear to stand apart. To support this, we offer structured exclusivity options:

• Campaign Exclusive: The bear you select will not appear in any other campaigns during the active period of your project, ensuring your character is tied uniquely to your message.
• Brand Exclusive: For larger or long-term partnerships, we offer extended exclusivity where a specific bear is reserved for your brand alone across a set timeframe or campaign cycle.

Both options provide peace of mind and guarantee that your bear will remain fully aligned with your brand identity.

Levels of Production Support

Essential Production Support

Designed for brands working with their own production company. Includes:

• Bear character, actor, and coordinator
• On-set safety and reset management via our dedicated on-set coordinator
• Health and safety briefing for cast and crew
• Ready-to-shoot package that fits into your production schedule

Learn more about Casting a Bear

Enhanced Creative Collaboration

For brands and production companies who want deeper integration, we step in during pre-production to help align creative intent with practical execution. We work with your team to storyboard, plan motion, and map out shot sequences that highlight the natural impact of our bear characters. This service can also include working with live VO artists to provide on-set interaction and dialogue delivery, ensuring your campaign feels immediate and dynamic.

Cast a Bear with TV Bears International

Full Production Support

When required, TV Bears International can lead or co-lead the production process from concept to delivery. This includes creative development, script collaboration, storyboarding, scheduling, cinematography planning, and post-production support. We also integrate live VO artist support, either in the scripting and recording stage or directly on set to provide real-time interaction and dialogue.

Our full production service also covers location scouting and set decoration, ensuring the environment complements our bears and fits the creative tone of your campaign. In addition, we maintain a large inventory of bear-related props and accessories that can be incorporated into your production, saving time and cost while enhancing visual storytelling.

For brand clients, we also offer exclusivity options. This ensures that a chosen bear character is dedicated solely to your campaign for an agreed period of time, protecting your brand identity and keeping the creative fresh in the public eye.

We draw on our extended creative network of directors, producers, art directors, and editors to deliver a fully realized campaign. This option is ideal for high-concept TV commercials, short-form social media marketing, and other related digital campaigns where consistency and creative oversight are key.

Pre-Production: Where Practical Meets Precise

Every great production starts before the cameras roll. In pre-production, we:

• Align creative concepts with your brand’s tone and platforms
• Plan storyboard beats and character movement
• Integrate entrances, exits, and resets into your schedule
• Advise on cinematography and lighting for practical effects
• Discuss health and safety considerations in advance
• Plan wardrobe, props, or CGI markers as required

A Legacy of Visual Impact

Practical effects create moments audiences remember. Our bears have supported campaigns in fashion, food, tourism, finance, state lotteries, automotive and sustainability, delivering scale, texture, and presence that stand the test of time.

Whether your brand is seeking a one-off hero moment or a recurring character across multiple campaigns, we offer flexibility, passion, and production expertise that elevate your story.